By specializing in a particular segment of the market, companies can differentiate themselves, cater to unique customer needs, and capitalize on rising tendencies. Here is an analysis of the jewellery market and methods for leveraging niche markets to maximise profitability. Chow Tai Fook is the world’s second-largest jewellery retailer by market value and has greater jewelery news than 5,900 stores worldwide. Explores how international brands have expanded their presence within the Australian market – and how the brand-only retailer mannequin has elevated competitors with independent retailers. The accompanying chart reveals the growth of the three chains since 2003, but it…