Companies tailored by targeting affluent customers to offset decreased gross sales and declining margins, highlighting a clear cut up in shopper preferences in the course of premium products amid market challenges. The drop in consumption of plain gold jewelry has impacted the manufacturers of plain gold jewelry from Tamil Nadu, Kolkata and Delhi. Muthu Venkatraman mentioned that the orders for plain gold jewelry have trickled down post the surge in gold costs. Leah Heiss is a Melbourne-based designer who collaborates with specialists in a variety of disciplines to create smart jewellery that has a therapeutic skew. As reported in Jeweller…